The home of equestrian data and analysis.
What we do
Data Driven Solutions for Equestrian Sports
A team of data scientists, programmers, analysts and equestrians working together to bring new data-driven insights around risk management, team performance and fan engagement.
What our clients think
The ERQI is a powerful tool for understanding and predicting risk in eventing and endurance. It brings a new layer of insight into the decision-making process at a global governance level. Formalising a partnership with EquiRatings provides the FEI with a platform to move forward with more concrete analysis of our data and gives valuable insight into performance and risk. It also has the potential to contribute greatly to the promotion of our sport and the way it is consumed by fans.
Sabrina Ibanez
Secretary General, Fédération Equestre Internationale
The EquiRatings Quality Index is one of the most important developments in Risk Management seen recently in the sport of Eventing, possibly ever.
Chris Farr
Sport Operations Manager, Former British Eventing
The introduction of the ERQI is the most exciting project I have worked on in my time as Chairman of EI. This takes Eventing Ireland into the top leagues of National Governing Bodies who have been using data analysis to promote high performance for some time. Eventing is a risk sport and we will never eliminate all risk but this is a huge step forward into today’s digital world.
Georgia Stubington
Chairman, Former Eventing Ireland
The EquiRatings Quality Index is one idea which we could adopt immediately. Their system scores every horse at every level and can highlight when riders are trying to run at a level they probablyshouldn’t. It seems simple and understandable, there is no opinion – just data and facts.
Captain Mark Phillips
Course Designer, World Equestrian Games
There has been one outstanding addition to rider safety in recent years- the EquiRatings Quality Index (ERQI). It operates a simple method to help show at what level a horse and rider should be competing. Without a doubt the evidence is there that its use would have saved lives in the past and therefore the strong probability is that it will save lives in the future.
William Micklem
Speaker, Writer, Coach, Breeder,
Key areas of focus
Our Solutions
The EquiRatings Quality Index (ERQI) is a tool used by various federations around the world to identify and then categorise horses competing with above average likelihoods of unsuccessful outcomes. The ERQI system provides a risk rating for every horse at every level of the sport and is used around the world in both Eventing and Endurance.
The High Performance Rating (HPR) is used by Olympic programmes to understand the sport, the comparisons between events, the bench-marking within their own teams and also against other teams. Teams use data to set targets, manage strategy and understand and plan their programmes.
Analytics in equestrian sports are enhancing the live event experience and maintaining fan and sponsor participation. EquiRatings helps events use their data to identify potential revenue-generating ideas for boosting attendance, improving commentary, driving social media engagement and enriching sponsorship opportunities. Our experienced equestrian research team deliver eye-catching statistics, daily previews, media centre updates, commentary notes and social media graphics.
Equestrian brands use EquiRatings to enrich sponsorship opportunities and maximise their exposure with events and sponsored riders – ensuring more tailored advertising to distinct groups of fans. Increase the impact of event sponsorships by using social and traditional media to extend the reach of your brand and advertising investment.
Equestrian federations and teams use the EquiRatings analysts to prepare and support the generation of reports for private and state fundraising. EquiRatings prepare virtual bench-marking (VB) reports to set realistic targets for future Olympic cycles, based on advanced metrics around riders, horses and championship trends.
Our teams are led by athletes. We use science rooted in a deep understanding of equestrian sports. Sam Watson, founder and lead analyst is a professional Irish Event rider who has been ranked in the Top 20 Riders in the world in 2018.
We have grown our team to include data scientists who apply intensive statistical models to identify hidden patterns in the results that correspond to both underperformance or high potential.
Our partnership with SAP presents the opportunity for our clients to explore a wide range of machine learning techniques to generate even deeper scientific insights and recommendations on equine performance.
An infographic is 30 times more likely to be read than an all-text article, and infographics are liked and shared on social media three times more than other types of content. We work hard to provide our clients with information the style and format in which they like it. Our design team create data visualisations for social media for easier storytelling.
We are expanding into the training and coaching market with professional video capture and video analysis which connects riders from all disciplines and all levels with the best coaches in the world. The EquiRatings Academy will launch in 2019.
How we do it
Our Metrics
80,000 horses
tracked each week (Eventing)
4 Continents
Europe, US, Australia, Asia
4 Sports
Eventing, Endurance, Racing, Jumping
38 Million Data Points
contribute to the EquiRatings Quality Index (ERQI)
10,000 Athletes
analysed each week
15,000 Fan Predictions
per event on EquiRatings Stacks
Who we work with
Our Clients
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Who are we
Our Team
Diarm Byrne
Managing Director
Sam Watson
Product Director
Conor Wade
Chief Technology Officer
Sean White
Chief Data Officer
Georgia Patrick
Lead Risk Data Analyst
Sean Murray
Data Scientist
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