Meet the Team

Get to know the EquiRatings Team

 

 
Diarmuid Byrne

Diarmuid Byrne | Managing Director

Leads the EquiRatings' team and the commercial direction of the company. A big believer in team, culture and data-driven storytelling, he is on a mission to make equestrian sport easier to follow for everyone from fans to federations.

Email: diarm@equiratings.com

Sam Watson

Sam Watson | Product Director

Shapes the tools and metrics that power EquiRatings, drawing from deep experience in the sport, with multiple World Games, Europeans and an Olympics completed. Sam has a passion for performance modelling and federation decision support.

Email: sam@equiratings.com

Sean White

Sean White | Full Stack Developer

Builds and maintains the data-flow that support EquiRatings' digital delivery. Works across frontend and backend systems with a focus on reliability and scale.

Email: sean@equiratings.com

Georgia Patrick

Georgia Patrick | Senior Analyst (Jumping & Eventing)

Transforms data into meaningful insights for fans, federations, and riders. Combines analysis and creative storytelling across show jumping and eventing.

Email: georgia@equiratings.com

Maria Muniz

Maria Muñiz | Graphic Designer & Visual Storyteller

Brings data to life through clean visuals. Maria works across formats — from social graphics to fan guides and presentations — helping the EquiRatings story connect through design and clarity.

Email: maria@equiratings.com

AI & Sports Media Analyst

AI & Sports Media Analyst

Works at the edge of automation and analysis, creating systems that deliver rapid insights for fans, media, and partners. Supports EquiRatings' AI-led content innovation.

Email: ali@equiratings.com

Consultants

Ruairi Geoghegan

Ruairí Geoghegan | Operations

Oversees delivery across all projects. Focused on the process, the timelines, and helping the team stay aligned and accountable as ideas turn into output.

Email: ruairi@equiratings.com

Rozzie Bainbridge

Rozzie Bainbridge | Horse Sales Client Communications

Supports communication across the EquiRatings sales service. Ensures clients feel informed, understood, and connected through every step of the journey.

Email: rozzie@equiratings.com

Sam Lissington

Sam Lissington | Horse Sales Analyst

Evaluates talent and potential in horses, helping buyers understand value and opportunity. Combines real-world experience with a data-informed perspective.

Email: sam.lissington@equiratings.com

Charlotte Smet

Charlotte Smet | Analyst, Podcast Host & Sponsorships (Jumping)

Brings jumping metrics to life through podcasts, articles, campaigns, and sponsorship support. Tracks the sport's key moments and helps share them with the world.

Email: charlotte@equiratings.com

Nicole Brown

Nicole Brown | Podcast Host & Sponsorships (Eventing)

Hosts EquiRatings' eventing coverage and collaborates on campaigns that bring sponsors and sport stories together. Passionate about audience engagement.

Email: nicole@equiratings.com

Annie Bishop

Annie Bishop | Podcast Host & Client Liaison

Based in Virginia, Annie hosts the US Equestrian Open Podcast and works closely with federation and event clients. Blends partnership and media experience to ensure stories are shared clearly and partnerships run smoothly.

Email: annie@equiratings.com

Sam Atkinson

Sam Atkinson | Podcast Editor

Based in Canada, Sam edits and produces EquiRatings' podcast content across eventing and jumping. She helps bring every episode to life with clarity, polish, and a sense of pace.

Email: sam.a@equiratings.com